Cris Horton

With 28+ years in the automotive business, Cris Horton is no stranger to what makes dealerships successful. Throughout the years, he has been an automotive sales person, finance manager and director, service manager, GSM and GM. He learned the ins-and-outs of dealer consulting working for Mazda Motors of America where he restructured unprofitable dealerships. Cris also obtained invaluable experience serving as Regional Vice President for Protective Insurance Company where he honed his skills through training finance managers, recruiting, statistical analysis and designing motivational compensation plans.

Whether personally or professionally, Cris likes to be active, involved and competitive.  Family takes second only to God.  He enjoys mountain biking competitively with his two sons.  He and Deb, his wife of 37 years, enjoy mountain biking, riding Harleys and boating.  Cris and Deb have a daughter and three sons, which now have become their best friends.